So right away, by combining the clients we had, we were able to speak to more people. Sometimes we had more than 400 people in a room. This took our initial event size of 50 to 150 people to hundreds.
This scenario is a recipe for a successful joint venture.Īs I started to work with my joint venture partner, one of the first benefits I noticed was that we increased our ability to get out to market because we now had a combined database and marketing power. It would have taken us much more time and effort to do this on our own.īoth of us serve people in different countries, operate at a high level and serve similar clients with different products and services. Then we expanded to Australia, Dubai and South Africa.
So, all of a sudden, rather than us trying to break into a new market by ourselves, we had clients in America, England, Scotland and Wales.
I’m based in the United Kingdom, but when I set up a partnership with a good friend of mine located in the United States it made it possible for us to both expand our business reach.
